At my core, I believe that the right gear can make you feel invincible. When athletes feel this way, they can push themselves harder than they ever thought possible, creating a superhero version of themselves. Everything we do at Human Octane is centered around giving you this feeling.
Like so many other people, I was working in a job doing shit I wasn't passionate about. Even though I was getting to the top rungs of the corporate ladder I was climbing, good wasn't good enough for me. In my workouts, I'd always push myself to the point of pain because I knew that was the way to grow as an athlete. It dawned on me that I needed to push myself just as hard in my professional life and starting my own company was the way I was going to accomplish what I was after.
I came up with the idea for what would become Human Octane during a particular painful obstacle course race. I'd just had to swim in a 42 degree alpine lake and was up on a ridge rolling under 50 yards of barbed wire while getting pummeled by the wind when I stopped and looked around for a second and noticed all of the athletes around me had one thing in common; the determination to push through pain to get what we wanted. Right then and there, I became determined to build a brand that would deliver premium gear to the new breed of athletes who are willing to push themselves to physical extremes to get what they want.
Now that I had an idea, there was still one little problem; I knew nothing about the clothing industry. I did as much research as I could and found a freelance designer who could help bring my idea to life. The hardest part was finding a manufacturer willing to work with a newbie like I was. I had to call the factory that made our first season of gear every day for 52 days until they finally agreed to make it for me. I had just enough money saved from my corporate job to pay for the first batch of clothes. When the first shipment arrived, it was going to be held up in a warehouse about 30 miles from my house for a few days. I was too excited/determined to wait, so I rented a commercial truck and picked it up myself. My buddy Jeff and I unloaded all the crates into my garage.
With product in hand, it was time to go all in and build a business full time. My last day at my corporate job was December 31, 2016 and I haven't looked back. My wife and kids have been super supportive through the entrepreneur's roller coaster ride I've been on. I couldn't do this without them.
My vision is to unify athletes in sports that require the athlete to go through pain in order to push through their personal boundaries. In the future I see, the "tribes" of obstacle course racing, CrossFit, Triathlon, Endurance and MMA will merge in the sport-specific language they speak, the heroes they worship and the respect they'll have for each other's athletic disciplines. Human Octane will build badass products to members of this new mega-tribe of athletes feel invincible.